A field-force CRM built for medical representatives, not adapted from a generic sales tool.
Pharma field teams need more than a contact list — they need a daily beat plan, doctor coverage and call reporting that works offline and takes seconds, not minutes. Our ePharma CRM digitises the entire field cycle so every doctor and pharmacy visit becomes a call report, a coverage metric and an expense entry in real time.
Generic CRMs are built around deals and pipelines. Pharma runs on doctor coverage, beat plans and call frequency — a completely different rhythm.
Our ePharma CRM is designed around how a medical representative actually works: a territory and beat plan for the day, a list of doctors and pharmacies to meet, a daily call report submitted from the field, and expenses logged as they happen. Reps capture visits in seconds on a mobile app that keeps working when the network does not, then syncs the moment signal returns — so head office sees coverage and reach the same day, not at month end.
For managers and head office, the same data rolls up into territory coverage, call averages, doctor reach and expense control without anyone assembling a spreadsheet. Sales regions, reporting hierarchies and product portfolios are configurable, so divisions with different therapies and different beat cycles run on one platform. The result is a field force that spends more time in front of doctors and less time on paperwork — and a management team that can see what is happening in the field while there is still time to act.
We digitise field operations — from territory design to daily call reporting — with cost-effective, field-tested solutions your representatives will actually use.
Deploy doctor and pharmacy masters, sales hierarchy, beat plans and call reporting quickly — with the field app in reps' hands in weeks, not quarters.
Structure sales regions, headquarters, beats and reporting lines so coverage targets and call averages are measurable from day one.
Import your existing doctor, chemist and stockist lists cleanly, and connect the CRM to ERP, accounting and messaging systems through secure APIs.
Rep training, manager dashboards, ongoing enhancements and a named success manager — because a CRM only pays back if the field actually uses it.
Every capability a field force needs — designed around the medical representative's day, and connected end to end.
Central directory of doctors, chemists and stockists with specialty and potential.
Region, headquarters and beat structure with day-wise visit planning.
Capture every doctor and pharmacy visit with products discussed and outcome.
Plan and confirm doctor appointments, with reminders for the rep.
Issue, distribute and reconcile physician samples and promotional inputs.
Travel, daily allowance and field expenses captured and approved in-app.
Reps, area and regional managers with configurable reporting lines.
Call average, doctor coverage and frequency measured automatically.
Works without signal in the field and syncs the moment connectivity returns.
Full right-to-left Arabic support alongside English and regional languages.
Field performance, coverage and expense dashboards for every management level.
Each manager sees exactly their own team, territory and data — and no more.
We combine pharma field domain knowledge with an affordable delivery model so you capture measurable results — without overspending.
Built around the way a medical representative actually works — territory down to sub-area, doctors and pharmacies in one directory, and a mobile API so the day is reported from the field rather than typed up at home. Every module is branch-scoped, role-gated and exportable.
The headline position — calls made, coverage achieved, expenses pending and team activity for the selected period.
What the field force actually did: visits by rep, by day and by territory, against the beat plan.
Which doctors and pharmacies were seen and which were missed, so the gap in coverage is a number rather than an argument.
Team performance beside the money — expense claims, approvals and cost per call.
One contact directory for both call types, each record carrying speciality, qualification, the area it sits in and the rep who covers it.
The hospital, clinic or chemist chain behind the individual contact, so business can be seen at the institution as well as the person.
Every activity, appointment and call report logged against the contact, giving the next rep on that territory the full history.
The field team with reporting line, assigned territory and login. Every activity, expense and report carries its rep.
The top level of the territory hierarchy, used for rollup and for deciding who sees what.
Regions divided into areas — the level a manager plans and reviews at.
The finest level of the hierarchy, matching the beat a rep actually walks, so coverage is measured where the work happens.
Targets by rep and period, measured against what was booked rather than tracked separately.
Every doctor and pharmacy call logged with outcome, products discussed and follow-up — the raw material every coverage figure is built from.
The planned beat: who the rep intends to see and when, so plan versus actual is a comparison the system can make.
Travel, daily allowance and other field costs claimed as they happen, routed for approval and reported as cost per call.
The day captured as structured data — calls made, contacts seen, outcomes and expenses — not a free-text note that nobody can report on.
The month rolled up per rep and territory: call average, coverage percentage and reach, ready for the cycle meeting.
New prospects captured with source and owner, qualified and converted without re-keying.
Institutional and tender business tracked by stage, value and expected close.
Multi-line quotations priced from the catalogue, revisable and exportable to PDF.
The product list reps detail from, keeping what was promoted consistent and reportable.
Cycle campaigns with their target segment, linked to the activity they generated.
Token sign-in for the field app, scoped to the rep's own territory from the first request.
Calls recorded on the phone at the doctor's door and posted back, rather than remembered until evening.
The day's appointments delivered to the phone, and changes to them captured in the field.
Claims raised on the spot against the visit they belong to, so nothing is reconstructed at month end.
Contacts, products and territory pushed to the device so the app stays usable where the signal is not.
What doctors and chemists keep asking for, captured from the field as a standing backlog rather than lost in conversation.
Complaints and service issues raised against a contact and tracked to resolution beside the call history.
The tenant record with its identity and defaults; multi-company by construction.
Branches within a company, each with its own data scope, so divisions share a deployment without sharing data.
Accounts with branch, role and status, provisioned centrally.
Permissions granted by job rather than by person, including the rep role that hides management screens entirely.
Country master driving address format and territory rollup.
State and region records used in territory definition.
City master used across contacts, areas and coverage reporting.
Company and branch context resolves on every request and is applied beneath the queries, so separation does not rely on each screen filtering correctly.
A rep sees their own territory and nobody else's; managers roll up. The fence follows the hierarchy rather than being set per screen.
Management screens are not merely hidden from reps — the route itself redirects, so there is no URL to guess.
Stateless JWT sessions shared by the web application and the field app.
Lists and reports export through one shared service, so output is consistent wherever it comes from.
Every label is externalised for translation, including right-to-left layouts for Arabic markets.
Real screens from the product — dashboards, doctor and pharmacy masters, sales teams and territories, daily call reports, appointments and expenses, on web and mobile. Click any screen to view it full size.
"We go beyond software to ensure your field force delivers measurable commercial outcomes. With proven pharma CRM rollouts across markets, our team blends field domain knowledge, mobile engineering and analytics. From affordable implementation to ongoing adoption programmes, we focus on creating sustainable value at every stage. Partner with us to digitise the beat, measure real coverage and grow prescriptions reliably."
The full field cycle for medical representatives is digitised end to end, so every doctor and pharmacy visit turns into a call report, coverage metric and expense in real time.
Territory, beat plan and appointments for the day
Meet doctors and pharmacies on the beat
Capture the daily call report instantly
Coverage and reach measured automatically
Log and submit field expenses as they happen
Managers review team, coverage and finance views
We deliver field-force CRM across the life-sciences industry — each segment with its own call cycle, customer type and compliance obligations.
High-frequency doctor coverage across large prescriber bases and wide territories.
Smaller, high-value specialist panels with deeper scientific detailing.
Chemist and retail coverage with stock visibility and merchandising checks.
Practitioner networks and alternative-medicine channels with local languages.
Longer sales cycles with demos, trials and hospital procurement contacts.
Referral-driven coverage of doctors, clinics and collection centres.
Institutional accounts, tenders and multi-stakeholder decision cycles.
Vet clinics, feed dealers and rural coverage where connectivity is patchy.
Mixed doctor and retail channels with promotional input tracking.
Secondary sales visibility and stockist coverage alongside the doctor beat.
Relationship-led business development across sponsors and research sites.
Multi-country field teams with local languages and Arabic right-to-left support.
The whole field day in one app — designed to be used standing in a clinic corridor, with one hand, on a patchy connection.
A single mobile app on Android and iOS covers the complete field cycle — the day's beat plan, doctor and pharmacy visits, the daily call report and expenses. It works fully offline and syncs the moment signal returns, so a visit is never lost and a rep never waits for a loading spinner in front of a doctor.
Today's doctors, pharmacies and appointments, ordered by route — downloaded to the phone before the rep leaves.
Open the doctor's profile, review the last call and products discussed, and detail with the current promotional inputs.
Submit the daily call report in seconds with products, samples issued and outcome — captured offline if there is no signal.
Photograph bills and log travel and daily allowance against the visit, then track approval and payment status.
Built for one hand, bright sunlight and a corridor outside a consulting room — not a desktop screen shrunk to fit. Tap either screen to open it full size.
Field activity flows in from reps' phones and commercial data flows out to your ERP and finance systems — automatically, with no re-keying.
The CRM ships with a documented REST API, so connecting an ERP, distributor portal or analytics platform we have not integrated before is straightforward — no core changes, no middleware licence. Authentication, rate limiting and retry handling are built in, and every exchange is logged for audit and troubleshooting.
Because a field CRM only works if the field uses it. We build for the rep first, then the report.
Forms and filters are dead UX. We embed an AI conversation layer into the apps we ship — so managers and reps get answers, charts and actions in seconds, without learning your menu tree.
User: Which doctors in Hyderabad haven't been visited this month?
AI: 14 of 96 listed doctors — here are the highest potential.
User: Add them to next week's beat plan for Ravi
AI: Done — added across Tuesday and Thursday by route, and Ravi has been notified. Open beat plan →
Every page we build now ships with an optional AI assistant that reads your real data — visits, coverage, samples, expenses — and answers in natural language. No new tab, no separate chatbot tool. Just a conversation, where the work happens.
Behind the scenes we also build with Claude — pairing it on architecture, code generation, test writing and migrations. The same AI that writes our code now lives inside your app to serve your field team.
Your user types — or speaks — a plain English question or instruction inside your app.
It understands the request, pulls exactly the right information, and stays within each person's access.
The answer lands as a chart, table, summary or one-click action — right inside your app, not in a side panel.
NDA-first · 30-minute strategy call · we ship a working prototype in two weeks
Doctor lists, prescriber potential and field performance are among the most commercially sensitive data a pharma business holds. We protect them with legally binding agreements and strict confidentiality protocols on every engagement.
Every engagement starts with a signed NDA — before any discovery call, demo or data exchange. Your doctor masters, territory data and commercial logic stay confidential.
You own 100% of the source code and intellectual property. No vendor lock-in, ever.
We build trust through transparency, reliable delivery, and ongoing support that grows with you.
We deliver a working Proof of Concept before any financial commitment. Put the app in a real rep's hands on a real beat, see the call reports arrive, and decide with confidence — no upfront charges, no lock-in contracts.
We build a functional prototype with your own doctor and territory data in just 2-3 weeks — completely free of charge.
Get full source code and IP ownership of your project for an additional fee. No vendor lock-in — you control your software.
Not satisfied? Walk away with zero obligation. No penalty, no questions asked. The POC is yours to keep either way.
We don't believe in trapping clients. Flexible engagement models — fixed price, T&M, or dedicated team. You choose.
Ready to see your field force digitised — for free?
Schedule Free ConsultationNo credit card required • No commitment • Response within 24 hours
Let us help you plan the beat, capture every call and measure real coverage.
